Bruce grew up in Victoria attending Glenlyon Norfolk School, Brentwood College and UVIC graduating with a BA (Honours) in English Literature and Linguistics. Having travelled extensively in his youth, he gravitated towards the travel business in Toronto (12 years) and London UK (12 years) specialising in retail and wholesale travel and the then popular charter flight business. He returned to Victoria where he was involved commercial real estate and several Charity Boards. He served on the Boards of Victoria Civic Heritage Trust (Vice-Chair), Glenlyon Norfolk School Society (Chair), Glenlyon Norfolk School Foundation (Chair), Garth Homer Society (Chair), Garth Homer Foundation (Chair) and the Brentwood College Society (Chair, Nominating & Governance Committee). Health, education and exploratory travel have been Bruce’s focus and he believes that the three are related and can be shared with those he serves at Garth Homer.